Back to Basics - Learn How to Apply Marketing Fundamentals to Cross Culture Marketing

Auckland City | Business


  • Event Info

     Date: 2018-11-27 Tuesday
     Time: 06:00 pm-08:00 pm
      Location: Betty Wark Room, Ellen Melville Centre, 2 Freyberg Pl, Auckland
    As an Asian marketer, do you face the following challenges? 

    Tiny marketing budgets/resources (yet expecting good results), lack of understanding in mainstream marketing, hard to identify the culture gaps and gain support from your manager to implement your ideas, hard to measure ROI and impacts…

    When it comes to marketing, you can’t avoid these penetrating questions - how shall I prioritise my budget and spend my time wisely? 

    What are the marketing fundamentals for my product and how it applies to my daily job? 

    If you have any of the questions above, then you are lucky! Anne Casey is hosting the show this month! She is a seasoned (20+ years of experience!) cross culture marketing consultant and will walk you through the following topics: 

    • Mainstream marketing fundamentals - who does it mean to your manager/boss?  
    • Asian marketing fundamentals - how to be cross border/culture ready 
    • How to bridge the cultural and understanding differences in your team - speak THEIR LANGUAGE so you can get support internally 
    • What’s your marketing strategy? - does it help you to prioritise, focus and WIN?  
    • If you are an Asian marketer, this is the event you DON’T want to miss. 

    A bit more about Anne Casey 

    Anne is a marketing expert with over 20 years of experience working with different sizes of companies across various industries (i.e Farmers, Pumpkin Patch, Ziera shoes etc), she now runs her own marketing agency - Marketing Minds which is an approved NZTE service provider which offers holistic marketing solutions and advice. Her main areas of expertise included:

    • Coaching and training for junior marketers 
    • Export marketing (China, US, Australia, Southeast Asia etc.) 
    • Brand and Marketing strategy (digital and traditional marketing) 
    •  Social media marketing  

    Find out more on her Linkedin:

  • Suitability

    Anyone who is interested in marketing. 
  • Additional Info


    6.00pm: Door opens

    6.00 - 6.30pm Networking

    6.30 - 7.00pm Anne Casey - Back to the basics - Marketing fundamentals and how it applies to your daily job 

    7.00 - 7.20pm Q&A

    7.20 - 8.00pm Networking and event concludes 

    Limited seats available so REGISTER NOW to avoid disappointment. Look forward to seeing you!

    *Light snacks and drinks will be provided. 

    *Parking: Victoria car park (paid parking)

  • About The Organizer

  • Where we'll be

Price: $ 20